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1 Raise the profile of the Santa Monica Rotary Club among the local and regional community to attract prospective members and new funding for the Foundation.
2 Generate awareness of the Club and its philanthropic efforts that benefit local community and educational organizations.

1. Develop list of events in Santa Monica that Santa Monica Rotary should be a part of.
2. Participate in Santa Monica-based events with Rotary members.
3. Write 52 articles called “Rotary Corner” in the SM Mirror newspaper, with a distribution of 20,000 weekly.
4. Produce 26 videos throughout the year for the Club’s use and for the Club website to promote the Club, its members and events.
5. Execute targeted media outreach around strategic Club announcements and events to garner media mentions and calendar listings.
6. Maximize visibility for the Club and Club events on Facebook and Twitter.